Complimentary coffee and pastries are available outside of the Bluebird Ballroom ahead of the day's sessions.

Need to set up and get some work done between sessions or take a quick meeting? Grab a seat in the workroom for conference attendees and seamlessly transition between sessions and work in a focused environment. Elevate your productivity and make the most of your conference experience.

Welcome to EVMC 2024! Hear from EVMC President, Kim Allen on what to expect through these exciting few days!

As Venue Marketers and Event Promoters, our shared goal is to maximize attendance for every show. Join us as we delve into the collaborative synergy between Venue Marketers and Promoters, forming a unified team to achieve our goal. Gain insights into the Promoter's perspective, uncover ways Venue Marketers can enhance support, and leave with actionable strategies to ensure your next event is a sold-out success.

MODERATOR:
TBA

PANELISTS: 
TBA

Hear from conference sponsors about their latest technologies, learn about current trends in the industry or catch up with current partners.

This session will explore the importance of a strong partnership between promoter and group sales and league and group sales. Group sales departments work tirelessly to retain and grow their business, so what is the value of a venue group sales department and how can we work as partners to share our successes? As our business evolves, how can we manage change, and what creative and innovative new ideas can be shared to benefit both? Are there assets and fan experiences that cross over from one event to another? Join us to find out. This session dives into a number of topics that will generate thought-provoking ideas and takeaways to benefit your group's sales efforts.

MODERATOR:
TBA

PANELISTS: 
TBA

This session explores crucial aspects of fostering media relationships, featuring insights from a panel of working media and PR professionals. Learn to forge authentic connections, understand media needs, and craft compelling narratives. Uncover strategies for boosting collaboration among diverse tenant teams, amplifying marketing impact. Redefine PR beyond press releases, exploring innovative approaches that enhance brand reputation and community engagement. Join our engaging session, gaining practical skills to seamlessly integrate marketing, PR, and partnerships.

MODERATOR:
TBA

PANELISTS: 
TBA

In an era where the audience demands more than just a performance, this session will explore how the fan experience has become a pivotal factor in the battle for the consumer dollar and a consideration point for promoters choosing a venue. From the initial ticket purchase to food & beverage specials to the pre-show interactions, our panelists will share strategies on how venues can elevate every aspect of the fan journey, from big ideas to everyday adjustments that resonate with fans.

MODERATOR:
Marissa Dionne (VP, Marketing - Oak View Group)

PANELISTS: 
Hannah Baker (Director of Branding - Moody Center)
Daniel Klein (Coordinator, Marketing - Scotiabank Arena)
Rebecca Greve (Marketing Coordinator - United Center)
Pat Tetrick (Director of Guest Relations - Denver Broncos)

Denver is a craft beer mecca, known for an insane amount of highly-regarded breweries. With so much competition, how do these breweries build their brands and differentiate themselves? What goes into creating unique drinking destinations and experiences? How do they reach new customers and convert casual fans into diehards? This session serves up marketing insights from a few local craft breweries and you'll learn their key ingredients.

MODERATOR:
TBA

PANELISTS: 
TBA

Moving at the speed of show business is a challenge - when racing to get posts up or e-mails out - what steps should be taken to make sure we are being digitally inclusive in 2024? From Alt Text to Video Captioning -- we'll cover the best practices being used & how to best accomplish those goals.

MODERATOR:
TBA

PANELISTS: 
TBA

In this quick break between regular sessions, Brea Schmidt — former NBA team executive turned entrepreneur, mom of three and the Iris-Award nominated writer behind the Pittsburgh-based social media community The Thinking Branch — will create space for thought, reflection and conversation about the obstacles we face while trying to prioritize mental wellness within our personal and professional lives. Through the raw, personal storytelling that has built an online community of over 175,000 followers and impacted thousands in businesses and organizations across the country, Brea will share her journey of learning to prioritize self-care in a fast-paced life while encouraging conversation about how we can become intentional on embracing vulnerability, identifying what self-care uniquely means for each of us — and using the community of allies around us to better prioritize our well-being.

Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballrooms, make sure to connect and learn more about new offerings to our industry!

TBA

MODERATOR:
TBA

PANELISTS: 
TBA

Don’t miss the 8th Annual EVMC Awards Luncheon, honoring some of the most creative ideas and innovative individuals in live entertainment. The 2024 winners will be announced for categories including Marketing & Publicity Campaigns of the Year, Most Creative Artist Gifts, Most Creative Artist Welcome, Impact Award & EVMC Breakthrough Professional of the Year. In addition, winners of the 2023 EVMC Gigi and Hall of Fame Awards will be recognized.

In this ever-evolving state of what’s trending and who-knows-who, hear from experienced marketing professionals in music and sport that identify some of the most lucrative and awareness-generating partnerships between artists and athletes. We’ll explore why these partnerships draw attention, create incredible content, and accelerate your ticket sales. In this session, you’ll get a step-by-step process and inside look into how to generate your own playbook for more revenue and ticket sales based on leveraging partnerships and creating a bridge between sport and music.

MODERATOR:
TBA

PANELISTS: 
TBA

Discover the art of crafting compelling campaigns, optimizing engagement, and driving attendance through the impactful medium of email communication

MODERATOR:
TBA

PANELISTS: 
TBA

Learn innovative, budget-friendly tactics to elevate your show's visibility, attract a wider audience, and boost ticket sales. From grassroots marketing to leveraging digital platforms strategically, we'll explore a spectrum of techniques designed for maximum impact on minimal funds.

MODERATOR:
TBA

PANELISTS: 
TBA

We are all tasked with big looks & making creative content... and for many of us - we have no video department - meaning it's up to many of us to shoot & edit video content with no real video staff. What microphones, cameras & video editing tools are your best friends?

MODERATOR:
TBA

PANELISTS: 
TBA

Details TBA

MODERATOR:
TBA

PANELISTS: 
TBA

Learn how to partner with local convention & visitors bureau (CVB) to supplement your storytelling, engage travel and lifestyle media, and market your growth. Hear from CVB executives on best strategies, successful partnerships, and the importance of collaboration.

MODERATOR:
Justin Bresler (VP & Chief Marketing Officer - VISIT Denver)

PANELISTS: 
Matthew Payne (Executive Director - Denver Sports Commission)
Katy Strascina (Executive Director - Office of Special Events, City and County of Denver) 
Jay Roberts (General Manager - Empower Field at Mile High)
Emily Hall (Marketing Manager - Visit Denver)

Whether or not you have a dedicated group sales team, it's important to have group sales support from the entire organization! In this session, we'll dive into some of the best practices venues and teams have utilized to turn everyone into a group seller, as well as discuss how to navigate those discussions for getting buy-in across departments.

MODERATOR:
TBA

PANELISTS: 
TBA

As part of a growing network of venue and event marketing professionals, it can sometimes feel a bit quiet on the smaller cap side of things. During this session, we will discuss the limitations these venues face as well as solutions to these problems to help theater marketers compete with larger venues and make a splash in the world of marketing.

MODERATOR:
TBA

PANELISTS: 
TBA

As social media content evolves, the importance of keeping marketers out of legal trouble grows. This session will share best practices for engaging with content creators, bands, management and others to keep marketers from getting that cease and desist letter.

MODERATOR:
TBA

PANELISTS: 
TBA

Gain an understanding of the basics of data and its crucial role in modern event and venue marketing. Learn the art of setting up your systems for success through data optimization on-site and across your digital platforms.

MODERATOR:
TBA

PANELISTS: 
TBA

Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballrooms, make sure to connect and learn more about new offerings to our industry!

We heard your feedback and we're taking a new spin on Roundtable Sessions. Introducing Break Out Sessions! Take part in this open conversation about each topic and collaborate sharing best practices. Topics will not be repeated so choose carefully! 

ROUND 1 TOPICS:

Crafting All-Star Spokespeople: Tips on how to elevate your representation with expert preparation.
Bluebird Ballroom - 1A
Public Relations

Hear tips on how to best prepare your spokesperson for interviews, and guide the narrative. Empower your spokesperson to become confident, well-informed, and an effective brand ambassador.

Led by: Megan Little (Senior Director of Communications and Event Marketing - Enterprise Center / Stifel Theatre / St. Louis Blues)

Copyright & Paste: How to get creative while avoiding copyright issues on social
Bluebird Ballroom - 2C
Marketing

From promoter requests to original TikTok creations using pre-existing audio to content captured at live events....What are venues doing today to keep things legal.

Gen Z Unleashed: Navigating the Marketing Landscape for the Next Generation
Bluebird Ballroom - 2D
Marketing

Unlock the secrets of effectively marketing to Gen Z and staying ahead in the rapidly evolving world of youth-centric marketing!

TikTok Tips & Tricks
Bluebird Ballroom - 2G
Social Media

Dive in and learn the basics and the hacks of creating authentic and engaging content for TikTok.

Led by: Hannah Avdalovic (Senior Manager, Social Media - Golden State Warriors/Chase Center)

Organize your Adpacks: Explore Different Media Buying Tools to Make Booking and Settlement Easier
Bluebird Ballroom - 2F
Marketing

In charge of buying media for your building or shows? Spending hundreds of thousands to just hundreds? Whether it is Excel, Google Sheets or dedicated SaSS products, learn different ways to organize, evaluate, book, track and settle your advertising plans.

We heard your feedback and we're taking a new spin on Roundtable Sessions. Introducing Break Out Sessions! Take part in this open conversation about each topic and collaborate sharing best practices. Topics will not be repeated so choose carefully! 

ROUND 2 TOPICS:

Smaller markets but bigger impacts: How secondary and tertiary markets are keeping their venue in the spotlight.
Bluebird Ballroom - 2C
Marketing

Gain insights into the playbook of smaller-cap venues as they share their tips and tricks for staying in the spotlight and consistently filling seats. Join us for a discussion packed with practical strategies that have proven effective for venues of similar size.

It's So Obvious! (But Usually Isn't): Simple Hacks for Better Business Outcomes.
Bluebird Ballroom - 2D
Pubic Relations

If you've ever thought "Why didn't I think of that?" while on the job, you've got lots of company. This session covers little things that we can and should be doing to land more shows, sell more tickets and build stronger relationships - but somehow it never occurred to us that we should be doing them. Join us to learn simple solutions that were right in front of us all along.

Influencing the Influencers
Bluebird Ballroom - 2G
Marketing

Maximize your impact on influencers and media partners. You wield more influence than you realize. Transform your venue assets into a powerful brand- building tool. Shift from being everyone’s box office to leveraging your venue tickets to strengthen and elevate your brand without impacting your budget.

Led by: Veronica Cantu (VP Marketing, Moody Center)

Managing Media Requests for Touring Events
Bluebird Ballroom - 2F
Public Relations

Managing press for touring concerts and family shows can feel like babysitting. Get a 101 crash course and learn how simple processes to help you manage requests, deal with publicists, and work with your security and event service teams all to get better coverage in your market.

Elevate your Thursday evening experience at the Colorado Convention Center's beautiful brand-new terrace, where you'll be treated to panoramic vistas of the Rocky Mountains and Denver's skyline. Indulge in handcrafted cocktails or mocktails and savor some fabulous eats provided by ASM Global.

Step into the heart of Ball Arena, home of the Colorado Avalanche and Denver Nuggets for our Thursday night affair co-hosted by Ticketmaster & Kroenke Sports & Entertainment. Unwind after a long day of sessions with an exciting evening of food, networking, behind the scenes tours and more!

*Please be aware that event details and venue arrangements are subject to change in response to potential NHL or NBA playoff scheduling concerns.

Complimentary coffee and pastries are available outside of the Bluebird Ballroom ahead of the day's sessions.

Need to set up and get some work done between sessions or take a quick meeting? Grab a seat in the workroom for conference attendees and seamlessly transition between sessions and work in a focused environment. Elevate your productivity and make the most of your conference experience.

🚀 Join our conference talk, "Say Hi To AI," unraveling the game-changing role of Artificial Intelligence in event venue marketing. Discover how AI elevates audience reach, enhances promotions, and optimizes the overall event experience. Don't miss insights that redefine event marketing strategies. Embrace the future with AI! 🌐🎉 Yes, this description was written by ChatGPT.

MODERATOR:
TBA

PANELISTS: 
TBA

Bravo TV's Below Deck Mediterranean 

Captain Sandy Yawn

Superyacht Captain, Author & Businesswoman

Over the last 30 years, Captain Sandy Yawn has risen through the ranks of a male-dominated industry to join an elite class of international maritime captains. Her exceptional leadership style has helped her break through every obstacle in her path - from glass ceilings and a near-fatal accident on land, to fires and pirates at sea. Captain Sandy is a powerful female role model and her sterling reputation is built upon investing in others. With her affinity for adventure and minimizing drama, Captain Sandy will inspire you to take the helm and lead with conviction.

Take a break to network with your peers and recharge during this coffee break. 

The days of "regular business hours" are behind us - give your customers 24/7 access to the most desirable products in your venue by taking your premium offerings online! In this session, we'll discuss the process and best practices for automating the premium sales process as a supplement to a traditional sales team!

MODERATOR:
TBA

PANELISTS: 
TBA

Join us for this unique LIVE recording of EAMC's podcast, Adventures In Venueland! Attendees will sit-in as podcast hosts Dave Redelberger and Paul Hooper interview their most recent guest, TBA The audio from this interview and audience questions will be recorded and uploaded to all podcast platforms, such as Apple and Spotify. Enjoy this look behind the curtain of how we record the podcast, unfiltered, and with live audience reaction and participation.

MODERATOR:
TBA

PANELISTS: 
TBA

TBA

MODERATOR:
TBA

PANELISTS: 
TBA

Explore innovative strategies to turn your data into revenue streams, making each moment a profitable one. This session is your guide to maximizing the value of your customer data.

MODERATOR:
TBA

PANELISTS: 
TBA

Explore the latest trends and marketing strategies within the cannabis industry and discover how these insights can be harnessed to elevate your entertainment marketing game. Against the backdrop of Colorado's cannabis-friendly culture, we'll also contemplate the imminent shift when cannabis can be consumed in venues, discussing its potential implications on the concert experience. Join us for a groundbreaking conversation that promises to ignite fresh perspectives and blaze trails for the future of entertainment marketing.

MODERATOR:
Krista Raymer (Founder & CEO - Vetrina Group)

PANELISTS: 
Alexi Chialtas (Co-founder & CEO - FIND WUNDER)
Joey Gindi (Co-Founder & CEO - Ajoya)
Dan Rowland (President & Principal Consultant - Cordillera Advisory Management)
Emily Wells (Membership & Marketing Manager - Cannabis Marketing Association)

Join us for lunch in Bluebird Ballroom 1B where we will announce the site for EVMC 2024 & the winner of the week's 50/50 draw!

In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.

In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.

In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.

There is often pressure from leadership, ownership, teams, and sometimes even artists for venues to make public statements surrounding the topics of war, political firestorms, and other social issues. What do you do, when do you speak up, and how do you navigate when and when not to make public statements?

MODERATOR:
TBA

PANELISTS: 
TBA

As traditional media fades for some marketing partners, experiential marketing is taking an outsized presence in both sponsorship and fan outreach. This session provides best practices in combining marketing and corporate sponsorship to make fans and sponsors happy.

MODERATOR:
TBA

PANELISTS: 
TBA

Group sales is a great way to move large volumes of tickets, but sometimes depending on the show or game it is easier said than done. In this session, we will hear from Group Sales experts who came up with unique ideas and promotions to sell their events.

MODERATOR:
TBA

PANELISTS: 
TBA

Take a dive into different social media platforms, the metrics and tools available to create building blocks for future content.

MODERATOR:
TBA

PANELISTS: 
TBA

Take a break to network with your peers and recharge during this coffee break. 

Take a deep dive into the surge of international artists and some of the most successful global marketing campaigns. From music to family shows these industry experts and thought leaders reveal their insights into the explosion of international touring artists and how they are redefining the live entertainment industry, engaging their superfans, and reaching mainstream audiences. This session will outline important factors that attract, obtain, and convert new or returning audiences by identifying key differences between domestic and international marketing.

MODERATOR:
TBA

PANELISTS: 
TBA

Finish off EVMC 2024 with a rousing evening of food, drinks, entertainment, revelry, and other assorted shenanigans. More details to be announced soon but hold that calendar — you know how we do, this will be worth sticking around for!

EVMC is organizing an optional group activity for Saturday, June 8th.  

Brews n' Views Tour

Get a taste of the Rocky Mountains on this beer tour with sunshine, craft beer, and the great outdoors! Enjoy breweries along the scenic way in towns known for their craft beer and Wild West feel. Breathe in fresh mountain air, disconnect from the city and enjoy a beer in good company. We do the driving, so you can drink and enjoy the views. The private tour begins with a pickup from Hyatt Regency Colorado Convention Center. From there you will drive to a mining town to stop at a local craft brewery for a cold beer. Continue the drive up Bear Creek Canyon and have another refreshing beer at the base of the Rockies. Drive along scenic Lariat Loop with Rocky Mountain views.  The tour departs at 11:00 am and returns to Hyatt Regency at 3:00 pm.  The cost is approximately $125pp and includes one beer at each stop, transportation, and a fun local guide.  Limited to the first 29 people who sign up.