About EVMC

The Event & Venue Marketing Conference (EVMC) is a dynamic conference that unites a diverse community of entertainment marketing professionals from across the globe. Each June, in a new host city across the continent our community gathers for 3 days of in-person meetings ranging from general & concurrent sessions, breakouts, awards, networking, and evening events. All with our mission of fostering inspiration, collaboration, and innovation within the rapidly evolving entertainment industry.

Previously known as the Event & Arena Marketing Conference (EAMC) until 2024, EVMC evolved to be inclusive of all event professionals, spanning everything from stadiums and amphitheaters to clubs and live events. EVMC has consistently prioritized the education and development of both current and future generations of event marketers. The recent rebrand signifies a strategic move to further this commitment by embracing a broad network of marketers from all venues and promoters.

As a non-profit organization, EVMC is powered by a dedicated group of volunteers on our Board of Directors & Planning Committee with an aim to keep the conference affordable and accessible with the help of generous and strategic partnerships. At the core of EVMC's objectives is the facilitation of networking, education, and the exchange of trends and ideas across various disciplines. This is not only crucial for the success of the Event & Venue Marketing Conference but also essential for propelling the live entertainment industry forward. Join us as we embark on a journey of growth and connectivity, guided by industry leaders, to shape the future of event marketing and venue promotion.

Our Pillars

Inspire

Inspire and be inspired. Through education, we empower the people behind our dynamic entertainment industry. 

Collaborate

Teamwork makes the dream work. We share ideas and support a community stemmed from collaboration.

Innovate

Imagine it, then create it. We equip individuals and teams with tools to innovate and turn ideas into action. 

Diversity & Inclusion Statement

Entertain the world. EQUALLY. EVMC is committed to a conference that represents all races, ages, gender identities, sexual orientations, religions, ethnicities, and physical and mental abilities. We are passionate in the continual pursuit of equality for all and a greater representation of all groups within our community.

So Who Attends EVMC?

Over 400+ people from the live entertainment industry attend the conference each year. Attendees represent marketing, publicity, promotions, group sales, live touring shows, arenas and industry vendors from throughout North America.

  • 46% of attendees are senior level execs (director, VP, GM, etc)
  • 62% of attendees are employed by arenas/venues/stadiums/theaters/convention centers 
  • 14% of attendees are employed by touring shows
  • 16% of attendees are employed by industry vendors
  • 33% of attendees are new each year to the conference
  • 100% of attendees have fun and learn from the most talented people in the live entertainment industry

WHAT DO EVMC ATTENDEES DO?

  • Event & Venue Marketing
  • Social Media
  • Digital Marketing
  • Media Buying
  • Creative Services
  • Public Relations & Communications
  • Sponsorship/Partnerships
  • Ticketing/Group Sales
  • Live Touring Shows
  • Community Outreach
  • And So Much More

Our Conference Format

PANEL DISCUSSIONS

Panels take place over the duration of the conference with a mix of general sessions, concurrent sessions and breakout roundtables.

KEYNOTE SPEAKER

Each year EVMC features a notable keynote speaker.

EVENING ACTIVITIES

A conference wouldn’t be complete without networking opportunities. Official evening events take place over the course of the conference.

History

Board of Directors

Planning Committee