We are so excited that you will be joining us in Sacramento.

Hyatt Regency Sacramento

1209 L Street
Sacramento, CA 95814

Registration Check-In opens at 10:00AM on Wednesday, June 10 in Regency Ballroom F

• Hotel Parking:
  • Self Park Garage: Enter on 12th St or L St via the Front Drive
  • Valet: Enter the Front Drive via L St
  • Overnight Guest Parking
    • $25 Overnight Self Parking
    • $45 Overnight Valet Parking
    • $55 Oversized Overnight Valet Parking
  • Day Use Only - Event Parking
    • Daytime Parking Validations are available to Event Guests
      • Discounted Event Parking Rates are as follows: 
      • $11 Weekends
      • $9 Weekends and Weekdays after 4:00PM
      • $22 Day Valet parking
• Hotel Check In/Check Out
  • The Hyatt Regency has a check-in time of 4:00PM and a checkout time of 11:00AM
• Fitness Center
  • To access the Fitness Center, exit the hotel on the 2nd floor into the parking garage, then take the elevator or walk down the stairs, to the ground level. You will turn right and look for the StayFit Sign passing the garage and a dentist office on your way. You can access the Fitness Center by using your guest room key or mobile key access.
• Pool
  • Relax in the resort-style outdoor pool and hot tub, both heated year-round. Pool hours are 6:00AM - 10:00PM
• Dining
  • Vines Cafe - 1st Floor
    • 6:30AM - 1:00PM Daily
    • Weekend Breakfast Buffet: 6:30AM - 12:00PM
  • Amourath 1819 Lobby Lounge - 1st Floor
    • Beverages 12:00PM - 11:30PM
    • Food 12:00PM - 11:00PM
    • Happy Hour 4:00PM - 6:00PM (Mon-Thurs)
  • Dawson's Steakhouse - 1st 
    • Tuesday - Saturday
    • Bar 4:00PM - 10:30PM
    • Dinner 5:00PM - 9:30PM
    • Happy Hour 4:00PM - 5:00PM (Tues-Thurs)
  • Chocolate Fish Coffee Roasters - 12th Street Daily
    • 6:00AM - 5:00PM
  • Water Bottle Refill Stations - 1st Floor, 2nd Floor & All Guest Room Floors Located in the Ice Machine Alcove

This app is your mobile resource for EVMC 2026 Sacramento to find our agenda, speakers, attendees, and overall EVMC information. With personalized schedule integration, event maps, and more! You will receive an email from Guidebook the week of June 1 to download the app. 

For daily sessions and conference functions, the attire is business casual. Yes, jeans are acceptable! If additional activities are planned that require specific attire, EVMC will let all of the attendees know. Things to consider when packing:

TRANSPORTATION SUGGESTIONS

• Rideshare (Uber/Lyft) Pick-Up
• Other Options

The Sacramento International Airport is located 9.5 Miles from the Hyatt Regency Sacramento. Taxis and Ride share services are the best transportation options to and from the hotel.

Parking for Overnight Guests at the Hyatt Regency Sacramento

Overnight guests are welcome to valet or self-park. For self-parking, we recommend utilizing the public garage located on 12th and L Street. Although the City Parking garage is attached to the Hyatt Regency Sacramento, it is a public parking garage that is utilized by multiple businesses, including the Capitol building. Space may be limited and available based on first come first serve basis.

Where do I go once I arrive? 

Conference registration begins on Wednesday, June 10th at 10:00AM in Regency Ballroom F
 

Sign up for the Teambuilding Event at check-in, if you did not already do so during registration. It’s a fun way to get to know your fellow attendees and ensure that you’ll see many familiar faces on the first full day of sessions on Thursday!
WHEN: Wednesday, June 10 at 3:00PM-4:30PM
WHAT: Team Building Kickoff - Live Entertainment Game Show Experience

Kick off EVMC with a high-energy team-building event! This year, we’re stepping into a Hollywood-inspired game show experience with Game Show Studio. Get ready to team up with fellow marketers for a fast-paced, laughter-filled competition designed to break the ice and spark new connections.

WHERE: Regency Ballroom (A, B, C)
​​​

Attend the First Time Attendees Welcome - Here you’ll get some last-minute tips and meet other first-time attendees, as well as some of the planning committee & board members. 

• WHEN: Wednesday, June 10th at 12:00PM
  WHERE: Regency Ballroom (A, B, C)

   

What is my name badge for?

Each attendee is given a name badge to wear during the conference. It is your ticket for admission to all conference functions, meals and events, including the evening activities, so don’t forget it!  The badge also designates whether each person is a Speaker, Sponsor, Board Member, Planning Committee Member, or First Time Attendee.

How are meals handled? 

Complimentary Coffee & Pastries and lunches on Thursday and Friday are provided by EVMC. Food will also be served at some of the evening activities which are hosted by sponsors, as well.  Please refer to the agenda page on the website or mobile app for more details regarding the evening functions, and continue to check back for updates as we add additional information closer to the conference.

Should you have any dietary restrictions, please contact Shelby Thompson at sthompson@eventvenuemarketing.com.

A few recommendations from our local Sacramento Planning Committee Friends and Visit Sacramento!

• Favorite Sacramento Concert Venue: Ace of Spades

• Favorite Sacramento Museum: California State Capitol Museum

• Favorite Sacramento Restaurants: Kru, Zocalo & Tower Cafe

• Favorite Way to Spend to Sunny Sacramento Saturday: Coffee or Matcha (Camellia Coffee Roasters, Camp Cove, Offbeat Coffee,) Walk around the Midtown Farmers market and have brunch around the area afterwards (The Morning Fork, Sunny Side Breakfast, Cafe Bernardo.)

• Favorite Sacramento Neighborhood: Fab 40’s

• Favorite Local Business: Gunther’s Ice Cream

• Favorite Sacramento Artist: Deftones

• Must-See Sacramento Spot: Old Sac, Tower Bridge, and Dive bar (when the mermaids are out)

• Favorite Rooftop Bar: Revival at the Sawyer and Darling Aviary

• Close Restaurants: Tequila Museo Mayahuel (Popular Mexican and Tequila Bar), SMIC's Restaurant & Bar (Cocktails + Small Plates), Thee Upper Crust Pizza (Inexpensive Pizza + Lunch Buffet), Sushi Paradise (Japanese Sushi Bar & Grill), Aiona (Mediterranean), Brasserie du Monde (French Brasserie)

• Walking Distance Restaurants: Ella Dining Room & Bar (High-end Farm-to-Fork dining), Prelude Kitchen & Bar (Modern American, Great for Dinner), Tony's Delicatessen (Classic NYC-Style Deli Sandwiches and Salads since 1991), Pennisi's Deli (Casual Deli Spot), Cafeteria 15L (American Comfort Food & Brunch), and Capitol Garage (Casual American/Pub).
   

Things to Do

Wednesday, June 10 from 7:00-10:00PM
Golden 1 Center

Join fellow EVMC attendees for an unforgettable Opening Night at Golden 1 Center, one of North America’s most innovative and dynamic live entertainment venues. This special kickoff event sets the tone for the days ahead, bringing together industry leaders from across the industry in an iconic setting in the heart of Sacramento.

Enjoy an evening designed to spark new connections, celebrate our industry, and officially launch EVMC 2026. Light food and drink will be provided. 

Golden 1 Center is nearby, a quick 10-minute walk! (No transportation will be offered)

• Please enter Downtown Commons (DOCO) near 7th St. & K St. to enter at the Grand Entrance (across from Tom's Watch Bar).
• Golden 1 Center has a restricted bag policy, we encourage you to leave all bags at the hotel.
• EVMC badge is required for entry.
• Tours of Golden 1 Center will be available between 7:30-9:00PM 

Hyatt Regency Ballroom (A, B, C)
Thursday, June 11th from 7:30-11:30PM

• From 5:00PM to 7:30PM, take time to connect with fellow attendees and enjoy dinner at one of the many nearby restaurants before the awards begin. 

  • Close Restaurants: Tequila Museo Mayahuel (Popular Mexican and Tequila Bar), SMIC's Restaurant & Bar (Cocktails + Small Plates), Thee Upper Crust Pizza (Inexpensive Pizza + Lunch Buffet), Sushi Paradise (Japanese Sushi Bar & Grill), Aiona (Mediterranean), Brasserie du Monde (French Brasserie)

  • Walking Distance Restaurants: Ella Dining Room & Bar (High-end Farm-to-Fork dining), Prelude Kitchen & Bar (Modern American, Great for Dinner), Tony's Delicatessen (Classic NYC-Style Deli Sandwiches and Salads since 1991), Pennisi's Deli (Casual Deli Spot), Cafeteria 15L (American Comfort Food & Brunch), and Capitol Garage (Casual American/Pub).

• Starting at 7:30PM, join us for the EVMC Awards Mixer. Begin the evening with industry connections, cocktails, and red carpet moments before the awards begin.
  • The EVMC Awards Mixer brings together live entertainment and venue marketing professionals for a relaxed pre-show gathering featuring networking, mingling, and red carpet photo opportunities before the main event begins. Whether you’re reconnecting with colleagues, meeting new industry peers, or getting your team photo before the show, the Mixer sets the tone for an unforgettable night celebrating the people behind live events.
• At 8:30PM, celebrate the best in live entertainment and venue marketing with the 11th Annual EVMC Awards!
  • Back in its elevated evening format, the ceremony brings the community together to honour this year’s finalists and winners in a high-energy, professionally produced awards experience designed to celebrate the people and ideas moving live events forward.
  • While there is no dress code, we encourage everyone to dress to impress! 
  • Stic​​​k around after the ceremony from 9:30-11:30PM, as the venue transforms into the official EVMC Awards After Party featuring a live DJ, dancing, cocktails, and late-night industry networking. It's a chance to celebrate the winners, reconnect with peers, and close out the night with the people who know how to put on a show. 
  • EVMC conference badge required for entry. ​​​​

Friday, June 12 from 8:00-11:00PM
Tipsy Putt (630 K St #120, Sacramento, CA)

Close out the Event & Venue Marketing Conference in style at Tipsy Putt, Sacramento’s ultimate playground for a little friendly competition and a lot of celebration.

Presented by Ticketmaster, this year’s official closing party brings together everything you need for one last unforgettable night: mini putt, a live DJ, dancing, and a mix of games and activities designed to keep the energy high and the conversations flowing.

EVMC registration badge required for entry. Tipsy Putt is conveniently located within walking distance of the conference hotel, making it easy to walk or grab a quick rideshare.

There will be lite bites so eating dinner beforehand is strongly encouraged. 

Near the registration area in Regency Ballroom F, be sure to check out a variety of items up for silent auction! Also, 50/50 tickets will be available to purchase for a chance to win $$$! All funds raised provide support for transportation, registration fees and hotel expenses for the conference interns and scholarship recipients.